Jim Shanley initially began farming as part of his retirement plan. In 1998 he purchased Morro Canyon Ranch in Morro Bay, California. The first planting of avocados went in the next year. Soon after the avocados began producing in Morro Bay, Jim caught the farming bug. He purchased Venice Hill Ranch in Visalia, California in 2003. When Venice Hill Ranch was acquired it was already in production growing avocados, oranges, lemons, and kiwis. For several years various packing houses would manage all aspects of sales and marketing for Shanley Farms products. In 2004 Jim attended a Citrus Exhibition hosted by a group of researchers from UC Riverside. At this exhibition he fell in love with this new and exotic fruit, a finger lime. The finger lime is native and grows wild in Australia but this micro citrus has yet to enter the US market. Jim envisioned the endless opportunities for the finger lime and he quickly purchased and planted the first trees in 2006. After 5 years of careful maintenance the trees were ready to be picked and the US was ready for the finger lime.
The finger lime is still starting to grow and more and more people are getting familiar with the fruit each day. In 2012 Shanley Farms branded their finger limes as Citriburst Finger Limes and currently sell them as the branded name at the retail level. Today they work with a great team to grow and bring to market Citriburst Finger Limes, Morro Bay Avocados, and Sierra Sweet Kiwis.